About us
Our Story
Where every step begins with a little magic — and a decade of love behind it.
Born from a decade of magic
Magic Tree Shoes is the newest chapter of Magic Tree Kids — the beloved luxury clothing and costume brand that has been turning childhood dreams into reality for over 10 years.
Founded by Bianca Bello, Magic Tree has won the hearts of more than 410,000 followers on Instagram and lovingly shipped over 136,000 orders around the world — always with care, quality, and a magical touch in every detail.
From enchanted dresses to magical steps
After a decade dressing little girls for their most special moments — birthday parties, dress-up days, and fairytale celebrations — we noticed something was missing to complete the magic: the perfect pair of shoes.
So we created Magic Tree Shoes: a curated collection of enchanting footwear made for little dreamers. From sparkling sneakers to twirl-worthy Mary Janes and light-up styles that make every step glow, each pair is chosen to bring a little more wonder to childhood.
What we believe
We believe that every little girl deserves to feel like a princess, no matter where she is in the world. That's why each pair is carefully selected to be part of the most special moments of childhood — comfortable enough to play in all day, and beautiful enough to remember forever.
Bianca Bello — Founder of Magic Tree
Welcome to our enchanted world
Whether it's a first day of school, a birthday party, or an everyday little adventure, we're honored to be part of your family's magical moments.
Come live the magic with us.